Teller Report

The crochet and knitting trend continues among young people

8/29/2023, 7:19:32 AM

Highlights: Sewing and crafts festival has been going on for 17 years in Sweden. Popularity of the event has increased since the pandemic in 2011. The event has also become a popular place to meet people from all over the world. It is also a way for people to meet each other and learn about each other's crafts. The festival is run by a group of volunteers called the Swedish Sewing Festival. It runs every year until the end of the year in the city of Gothenburg.

In recent years, craft videos on social media have exploded. And during the pandemic, several dedicated themselves to becoming "stick influencers". The trending interest among young people was also visible at the sewing and crafts festival in Gothenburg.


For 17 years, the sewing and crafts festival has arranged fairs in Sweden. According to project manager Linnea Olsson, the visitors have mainly been older women, but in recent years more and more young people have been seen.

"They are coming more and more. After the pandemic, we have seen an increased interest and in a place like this, generations will meet, she says.

When pandemic restrictions kept people at home around the world, it became popular on social media with instructional videos in crocheting, knitting, embroidery and sewing.

At one point, it even became a viral trend on Tiktok to crochet the same cardigan that Harry Styles wore during one of his concerts.

In 2022, the home-knitted garment became the Christmas gift of the year.

Hear young people talk about their craft interests in the video.