Xiaomi, the Chinese telephony specialist, presents its first electric car

Its name had leaked some time ago, we now know its technical sheet. The SU7, Xiaomi's new electric car put up for pre-order this Thursday, is, according to its designers, less expensive and has more autonomy than its competitor Tesla.

Lei Jun, CEO of Chinese electronics giant Xiaomi, presents the company's first electric car, in Beijing, March 28, 2024. © MICHEAL ZHANG / AFP

By: Stéphane Lagarde Follow

Advertisement

Read more

From our correspondent in Beijing,

Xiaomi saw the big picture and its boss Lei Jun took the time this Thursday to present all the details of this first electric car from a Chinese electronics giant previously specialized in mobile telephony. The launch conference was broadcast on all platforms, with accompanying 

presentation films

 showing comments from enthusiastic Internet users in front of this sedan with a very sporty design available in all colors.

So many incredible colors, it's going to be a tough choice.😎 #XiaomiSU7 pic.twitter.com/iuU3svyDdA

— Lei Jun (@leijun) March 28, 2024

Price war

A newcomer in the largest electric vehicle market, already saturated and

ultra-competitive

, after having been boosted by years of subsidies. 625 km with a single recharge, the Su7 goes further than the Tesla Model 3 for a lower cost in the high-end segment (between 27,000 and 32,000 euros). A good point for the Chinese manufacturer compared to its American competitor, knowing that the battery represents 30 to 50% of the price of the vehicle.

But the war for Xiaomi is first and foremost that of prices between the more than 200 Chinese manufacturers of electric and hybrid vehicles. In 2021, Xiaomi announced that it wanted to invest more than 9.25 billion euros over ten years to develop intelligent electric vehicles. “

 I put my reputation on the line

,

”

 Lei Jun said on his

are coming.

Also read: Chinese electric cars: towards possible EU customs duties

Newsletter

Receive all the international news directly in your inbox

I subscribe

Follow all the international news by downloading the RFI application

Share :

Continue reading on the same themes:

  • China

  • New technologies

  • Automotive

  • Transportation