The inaugural edition of the Royal Rally took place in July this year. Not an ideal date, according to CEO Glenn Olsson.

"We want to have better access to accommodation and enable more companies and partners to do larger customer events. But also avoid the competition from other events and holiday trips to more easily recruit volunteers – and of course attract more visitors.

And Glenn Olsson gets what he wants. This year, the European Championship will be held from 13 to 15 June.

Javascript is disabled

Javascript must be enabled to play video

Learn more about browser support

Watch Oliver Solberg's joy after his victory in the inaugural edition of Royal Rally this summer. Photo: SVT