BY UE STUDIO

Updated Thursday, 19October2023 - 12:40

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That Dia is committed to the online channel is a reality. In recent years, figures have supported this effort and the company has gone from 52% coverage in 2021 to more than 84% in 2023. Today, thanks to its e-commerce, it reaches more than 35 million people in Spain, also serving 93% of municipalities with less than 10,000 inhabitants.

Part of this success is due to the desire to always look for ways to offer a better service. Dia is aware that digital transformation is an essential challenge faced by any company that wants to grow in the future.

That's why, after three years of comprehensive transformation of the entire company, they are launching their new app: a true omnichannel platform that brings together physical sales channels – its more than 2,300 stores in Spain – and digital channels.

"The launch of this new app symbolizes, through technology, our commitment to the customer, which is at the heart of our business," explains Ricardo Álvarez, CEO of Dia Spain.

An app with which you can make your purchase in three clicks

Thanks to advances in technology, the app comes with integrated voice search, very precise geolocation, centralization of tickets or the digital "Wallet" where you can accumulate all the discounts to redeem them both in physical and online purchases.

The new search engine, for example, is the result of the commitment to Artificial Intelligence. Through "Machine Learning" this intelligent search and the possibility of searching by voice is enabled, undoubtedly speeding up the purchase process. In the same vein, geolocation has a store search engine with detailed information on services, opening hours, comments and location of Dia establishments.

Commitment to savings: €50 million in promotions for app users

A new tool that integrates ClubDia's personalized advantages and discounts and helps families save on their shopping basket. This way, customers, wherever they are, will have quality products at affordable prices.

To celebrate, customers who sign up for the app for the first time will receive €5 for their Dia purchases, €20 for their first online purchase and 10 coupons with special discounts.

In the same vein, true to its commitment to savings, Dia is committed to investing €50 million in exclusive promotions and discounts for app users by 2024.

In addition, thanks to the app, customers can access special offers, discounts of up to 40% and benefit from the extensive alliance program with leading companies such as Endesa, MAPFRE, Galp, Securitas Direct, Avis or Legálitas, which allows them to save up to €300 per year on their purchases at Dia

More than 8,000 products at your fingertips and shipments in 1-hour slots

The design of the application is modern and simple, customers can access it at any time and manage their orders in an agile and intuitive way. In just a matter of minutes and you can choose from more than 8,000 references, both from Dia products and from other brands.

True to its commitment to savings, Dia will invest €50 million in exclusive promotions and discounts for app users in 2024

Now it is possible to make a complete and fast purchase from your mobile phone. Dia's new app improves the shopping experience so that customers can choose how they want to make and receive their purchase. It is a simple and intuitive bet, suitable for anyone of any generation.

At the same time, the new app serves as a complement to in-store shopping. Customers can conveniently fill their basket and have the remaining order delivered to their home. One of the aspects that consumers value most when making an online purchase is the speed and efficiency of delivery.

That is why Dia offers its customers the possibility of receiving their orders in one-hour slots, on the same day or in less than an hour in the main Spanish cities. A well-liked system: 88% of orders are delivered in 1-hour slots. 90% on the same day.

Finally, Dia is a company committed to its environment. For this reason, with the aim of contributing to the reduction of the carbon footprint, it has implemented the option of "eco-friendly" shipments and new optimised and less polluting routes.

Made by UE Studio

This text has been developed by UE Studio, creative branded content and content marketing firm of Unidad Editorial, paraDIA