Following the accident on 25 June, in which one person died and nine people were injured, 985 people have demanded to have their gold cards refunded. All have received a refund for the card that gives visitors free admission throughout the season, access to all attractions and free concerts. Every year, Gröna Lund sells about 10,000 gold cards.
"Everyone who wanted to get their gold cards refunded has received it," writes Max Lagerbäck, acting information manager at Gröna Lund's owner Parks and Resorts, to SVT News.
A gold card costs SEK 1,699, which means that Gröna Lund has paid back gold cards worth SEK 1.6 million in the past week. In all of 2022, only a few gold cards were refunded, according to Lagerbäck.
Fewer visitors
At this time last year, Gröna Lund had about 5,000 pre-bookings per day. On Wednesday, fewer people pre-booked a ticket to the amusement park, only 1,700.
"People are obviously worried, but we also woke up to bad weather. It may also have lowered the figure somewhat," says Max Lagerbäck.
"Will be in the back of my mind"
Despite the fact that more people than usual have returned their annual passes, not everyone has been deterred by the accident.
– I trust that Gröna Lund has good security, that they check everything extra carefully and that they will make sure that it will not happen again, says Ellen Clauson, 13, who often uses her annual pass at the amusement park.
She has not considered returning her annual pass but understands those who have chosen to do so.
– I will think about the accident a lot when I go there, it will be in the back of my mind, she says.
Earlier this week, the park was open as a walking park, but on Wednesday the park opened and went back to normal.
"For us, there is always a before and an after on June 25. For us, it is no longer "business as usual". At the same time, the park experience, with its rides and performances, is largely the same as before the accident", writes Gröna Lund's CEO Jan Eriksson on Instagram.