Harbin, December 12 (Zhou Xiaozhou) China Railway Harbin Bureau Group Co., Ltd. (hereinafter referred to as Harbin Bureau Group Co., Ltd.) announced on the 15th that the K15 theme carriage passenger train from Harbin to Mohe, which was carefully built in the Northeast folk style, officially set off, which is the first Northeast folk culture theme train in Heilongjiang Province this winter.

Northeast Dahua moved into the train car Photo by Yuan Yong

The first Northeast folk culture passenger train focuses on presenting a warm, pyrotechnic, and interactive theme form, paying more attention to atmosphere creation and cultural connotation improvement, trying to highlight the characteristic customization of some sleeper cars and dining cars, and the interior decoration of the carriage includes theme scenes such as "Northeast Big Flower", "Northernmost Family", "Welcome Harvest" and "New Year's Eve Carnival", adding immersive interactive interpretation and Northeast farmhouse elements.

As the first immersive Northeast folk culture experience train in China, tourists can not only experience the "cat winter" life of Northeast farmers, participate in interactive folk performances such as window cutting, Jialaha, dumplings, and Northeast Yangge in the carriage, but also experience the fun of dressing up with special costumes such as Northeast flower cotton jackets and dogskin hats, and taste Northeast specialties such as frozen persimmons, frozen pears, old-fashioned sugar balls, and sticky bud rice. Take the train through the vast snowfield frozen for thousands of miles, enjoy the scenery of the north all the way, swim in the Mohe River of the "North Pole of China", and experience the beautiful moment of "splashing water into ice", from "looking at the painting" to "painting people", so that tourists' sensory experience and emotional resonance can be fully satisfied.

The first Northeast folk theme train departed Photo by Yuan Yong

According to the person in charge of the passenger transport department of Harbin Bureau Group Company, the railway department actively explores and tries the market-oriented operation mode of tourist trains, actively integrates into the new track of cultural and tourism integration immersive format, cultivates new growth points for cultural and entertainment tourism consumption, and incubates a number of customized brand tourist trains such as "Lindu", "Snow Country Train" and "Hulunbuir", covering ice and snow tours, red tours, research tours, team building tours, health tours and other categories. Provide customized services in terms of time, and strive to meet the personalized travel needs of tourists.

This winter, according to the needs of the market and tourists, it is planned to launch customized check-in trains, Northeast folk customs, ice and snow winds and other special theme carriages, connecting the high-quality tourism resources of Heilongjiang Province, vividly showing the snowy beauty and cultural connotation of Longjiang's good ice and snow scenery, and promoting the high-quality development of ice and snow tourism. (ENDS)