Chinanews.com, Beijing, November 11 (Reporter Wang Shiyao) On November 6, the official Weibo of Wulin Gaiden released a statement saying that the "Ming and Qing Dynasty Residential Expo City Qixia Town Film and Television Theme Street Scenic Area" officially opened in Hengdian Film and Television City in 11 has not obtained any official authorization and is suspected of infringement. The producer of "Wulin Gaiden" has now sent a lawyer's letter to the other party, demanding the demolition of the relevant buildings, the deletion of promotional content and a public apology. A reporter from Chinanews contacted Zhejiang Hengdian Film and Television City Co., Ltd. on this matter, but did not receive a response as of press time.

The one-to-one restoration of Seven Heroes Town The copyright fee is 0 yuan?

The statement pointed out that Beijing Alliance Film Investment Co., Ltd. is the producer and copyright owner of the TV series "Wulin Gaiden". The company found that the Hengdian Film and Television City, which officially opened in 2016, "Ming and Qing Dynasty Folk Residence Expo City Qixia Town Film and Television Theme Street Scenic Area", made extensive use of the storyline of "Wulin Gaiden" for actual business activities.

The report said: "The film and television theme street of Qixia Town is built based on the TV series "Wulin Gaiden", and Tongfu Inn, Li Dazui Restaurant, White Horse Academy, Tofu Fang, and Iron Shop present the prosperous market scene of Qixia Town. Here, visitors can not only revisit the scenes in the play, taste the food in the play, and buy merchandise, but also participate in 3D art gallery, tofu grinding, street performances and other experiences. ”

With the opening of the scenic spot, there is also a theme activity called "Ten Years of Martial Arts, Meet the Seven Heroes Town". Taking the opportunity of the 10th anniversary of the broadcast of the TV series "Wulin Gaiden", the event organized a large number of live performances and interactive games in the scenic area to attract tourists to visit and consume.

Screenshot of the official Weibo of the TV series "Wulin Gaiden".

The producer of "Wulin Gaiden" said that the infringement of the TV series "Wulin Gaiden" by the "Seven Heroes Town Film and Television Theme Street Scenic Area" is almost all-round, not only the scenic spot restores the story scenes and buildings of Qixia Town, Tongfu Inn, and Dengshi Street in the TV series "Wulin Gaiden" one-to-one, but also uses a large number of copyright elements such as the storyline and character settings of the TV series "Wulin Gaiden" to create derivative shops such as "Li Dazui Food Shop" and "Guo Furong Jewelry", and carry out actual business activities.

In addition, the scenic spot climbed and borrowed the influence of the TV series "Wulin Gaiden" and the audio-visual, pictures and other materials to carry out online and offline related publicity, attracting a large number of tourists and making tourists mistakenly believe that the scenic spot and "Wulin Gaiden" have reached an authorized cooperation.

It is reported that the whole series of works of "Wulin Gaiden" has never used any set or venue in Hengdian Film and Television City, but Hengdian Film and Television City still copied and copied a "Seven Heroes Town" and a "Tongfu Inn" to the scenic spot, and used it to attract tourists and seek benefits.

Screenshot of netizen comments

Some netizens left a message saying that they had always thought that "Wulin Gaiden" was filmed in Hengdian, and they only knew the truth when they saw the statement. Some netizens said that they couldn't believe that "the copyright fee is actually 0" and supported rights protection.

However, some netizens pointed out that why are they being held accountable for the infringement that occurred in 2016? Some netizens said that when they traveled to Hengdian, they found that the "Ming and Qing Dynasty Folk Residence Expo City Qixia Town Film and Television Theme Street Scenic Area" mentioned in the article had long been demolished.

A reporter from Chinanews wanted to contact Zhejiang Hengdian Film and Television City Co., Ltd. on this matter, but unfortunately the phone was never connected, and there was no response as of press time.

Fans have left messages to support "electronic mustard".

"Wulin Gaiden" premiered on CCTV on January 2006, 1, and is a chapter back costume sitcom. The story revolves around a female shopkeeper Tong Xiangyu and several of her buddies in the "Tongfu Inn" in the virtual Ming Dynasty (about Wanli period) town "Seven Heroes Town"...

As the opening drama of CCTV that year, "Wulin Gaiden" set off a ratings boom as soon as it was broadcast. When the TV series was broadcast that year, Yan Ni, Yao Chen, Sha Yi and others were not the so-called celebrities, but it was such a TV series without the blessing of celebrities and not much publicity exposure, and the ratings soared to 10.9% in less than 49 days.

Poster picture of the TV series "Wulin Gaiden". Image source: CCTV website

"Wulin Gaiden" perfectly combines comedy and martial arts, two elements that Chinese especially love, and subverts the setting of the heroic "perfect man" in traditional works of art. The "heroes" in "Wuxia Gaiden" do not have peerless martial arts, they may be ordinary people with shortcomings, or even liars in the name of "martial arts".

Shang Jing, the director of "Wulin Gaiden", once said in an interview that most martial arts works are a fake and empty adult fairy tale. "Wulin Gaiden" is a costume comedy that re-examines martial arts and explicitly opposes violence and killing. "Responsibility, love, loyalty, etc. are the chivalrous spirit we want to keep."

Screenwriter Ning Caishen also believes that some of the statements mentioned in martial arts novels are actually very untenable, such as who stipulates this "Tao" in "Thieves also have Tao"? He said that the root of comedy is irony and questioning, ""Wulin Gaiden" is also a joke with martial arts."

Perhaps it was this "martial arts dream" that belonged to ordinary people that hit countless audiences, making everyone laugh with tears and never forget. More than 56,9 netizens on Douban gave "Wulin Gaiden" a high score of 6.10, even though more than <> years have passed since the TV series was broadcast, there are still new viewers who are moved by its story.

Screenshot of netizen comments

They will affectionately call "Wulin Gaiden" their childhood favorite, a "dinner drama" when they were students, and an irreplaceable "electronic mustard". "Wulin Gaiden" acts as the background sound of the audience's life, constantly renovating the memories in the replays, and the emotions become stronger and stronger.

This time, the official Weibo of Wulin Gaiden issued a statement on rights protection, and many fans left messages to support the "electronic mustard", support rights protection, and hope that the incident will be resolved satisfactorily. (ENDS)