Kunming, November 11 (Chen Jing) In a small meat skewer production enterprise located in Zhaoyang District, Zhaotong City, Yunnan Province, the raw materials of Zhaotong small meat skewers, a famous night market snack in Yunnan, have entered the standardized production workshop, and after manual cutting, signing, packaging, coding and other processes, more than 5 million small meat skewers are produced here every day and sold to more than 10 cities across the country, becoming a delicacy on the table.
The picture shows the production workshop of Zhongxin Huinong small meat skewers. Photo by Shen Xun
Zhaotong small meat skewer barbecue is a traditional technique that has been precipitated for more than 30 years, taken from Zhaotong beef, its meat is fresh and tender, the essence is "small" - the most common specification of each skewer beef net weight is only 5.3 grams, but even tendon with meat, fat and thin, through high heat fast roasting, with secret sauce, meat skewers are bubbling with oil, overflowing with bursts of aroma, the entrance is fat but not greasy, and the taste is endless.
"According to incomplete statistics, there are currently more than 8000,<> business stores with Zhaotong small meat skewer barbecue characteristics across the country, and Malaysia, Myanmar, Saudi Arabia and other countries are also distributed." The person in charge of the relevant department of the Zhaotong Municipal Agriculture and Rural Bureau said.
With the continuous development and growth of the "small meat skewers" market, in February 2023, Zhaotong City will include Zhaotong small meat skewers as an important support for the development of the plateau characteristic beef cattle industry in key agricultural industry projects, promote the strong brand of Zhaotong small meat skewers to expand the market, promote the integration of primary, secondary and tertiary industries, and point out the direction for industrial development.
The picture shows the freshly grilled Zhaotong small meat skewers. Photo by Chinanews reporter Chen Jing
"We mainly provide standardized, high-quality, traceable small meat skewer products for markets outside the province, and polish the business card of 'Zhaotong small meat skewers'. For the province, we will start to build a 'central kitchen', carry out customized services, and explore diversified products. Wang Zhaoxu, general manager of Zhongxin Huinong Supply Chain Technology (Yunnan) Co., Ltd., introduced that the company invested in the construction of the city's first standardized factory for the whole industrial chain of small meat skewers to promote the standardization and branding of beef cattle breeding, meat skewer wearing, cold chain logistics, sauce production and other links. Since the trial production in June 2023, a total of 6 million small meat skewers have been supplied to more than 20 cities such as Shenzhen, Guangzhou, Wuhan, Changsha, Nanjing, and Chengdu, directly driving more than 300 migrant workers to increase their per capita monthly income by more than 80,3500 yuan.
At the same time, Zhaotong City established the Industrial Development Leading Group and the Zhaotong Small Meat Skewer Development Association of Zhaotong City, implemented the "Zhaotong Small Meat Skewer Maker" characteristic labor brand cultivation project, and included it in the scope of subsidized vocational skills training, so that the roasting process, roasting standards, and key links are theorized and standardized, and the industrial development is supported by skills.
Wu Shurong, deputy director of the Zhaotong Municipal Human Resources and Social Security Bureau, introduced that in August this year, the first Zhaotong small meat skewer barbecue skills competition kicked off in Zhaoyang District, attracting more than 8 players from Kunming, Zhaotong, Yunnan, Yibin, Sichuan, and Bijie, Guizhou to participate in the competition. Through the all-round assessment of meat cutting speed, standard wearing, on-site skewers and other links, we have promoted training and skills by competition, promoted industrial development, and achieved good social benefits.
The picture shows a small meat skewer barbecue restaurant in the Zhaotong Night Market. Photo by Shen Xun
In October 2023, Zhaotong issued the "Zhaotong Small Meat Skewers 10 Industrial Development Support Reward and Subsidy Measures", and the municipal finance will coordinate and integrate 2023.2023 million yuan of agriculture-related funds in 350 for the development support of the Zhaotong small meat skewer industry, including 150.50 million yuan of awards and subsidies for the main body of the Zhaotong small meat skewers in the city, 150,<> yuan of awards and subsidies for the main body of the Zhaotong small meat skewers grilled market in the city, and <>.<> million yuan of awards and subsidies for the main body of the Zhaotong small meat skewers grilled market outside the province to promote the high-quality development of the industry.
In addition, Zhaotong has also formulated the industry standard of "Zhaotong Small Meat Skewer Barbecue Worker", which theorizes and standardizes the barbecue production process, grilling standards and key links. Develop a number of targeted and effective training courses, better inherit and innovate the production process of "Zhaotong small meat skewers", realize "product refinement, food industrialization, equipment technology, and business chain", and provide a chain development model for rural revitalization. (ENDS)