Zoom Image
Tom Hanks (in May)
Photo: Daniel Cole / dpa
Completely man-made films could soon be a thing of the past. Not least in Hollywood, developments in the field of artificial intelligence (AI) are being monitored very closely – and in some cases are already being used.
But this development is not well received everywhere. Especially not if it is used in a dubious way for business. Now US actor Tom Hanks has warned his fans about a promotional video that is said to have used an AI copy of him without his knowledge.
"Caution," wrote the two-time Oscar winner ("Philadelphia", "Forrest Gump") on Saturday (local time) on Instagram. There is a video circulating that advertises dental care with an artificially produced image of him. "I have nothing to do with it," said the 67-year-old. His text on Instagram was accompanied by a computer-generated image showing Hanks.
The actor, who recently starred in films such as "Elvis", "A Man Called Otto" and "Asteroid City", spoke in an interview last May about the dangers and possibilities of artificial intelligence (AI). On the "The Adam Buxton" podcast, Hanks said that it was now possible for him to appear as an actor even after his death.
Hanks: AI as a legal challenge
AI technology can also be used to rejuvenate or make it older. These technologies are an artistic and a legal challenge. Hanks went on to say that unions, agencies and lawyers would look at how to protect the voice and face of performers.
The strike of US actors and actresses in Hollywood, which has been going on since July, is also about rules for the use of AI. The writers' union WGA (Writers Guild of America) had recently reached a preliminary agreement with the film studios after almost five months of strike. Among other things, the new employment contract assures the screenwriters higher fees and safeguards for the use of artificial intelligence.
jok/dpa