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Barely three weeks have passed since the premiere of what has undoubtedly become one of the films of the summer (with permission from 'Oppenheimer') and the pink furor it unleashed is still far from over. Of course, we refer to 'Barbie', the film in which Margot Robbie has shown once again why she is a great actress by giving life to one of the most emblematic dolls in history. However, apart from the splendid performance of this and the incredible display of looks that stars (as a continuation of what we saw in the international tour of GretaGerwig's film), we could not help but notice Kate McKinnon in her role as 'Rare Barbie'. As with Allan Sherwood, Ken's unknown friend who is played by Michael Cera, this funny character has already earned the attention and affection of many. Something that is not surprising because who has not painted and peeled off his Barbie?

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Well, we have good news, Mattel has launched a doll inspired by it and it is nailed, but be careful because it comes with small print; It is only available on the American website and must be on request. And there are still more because it can only be purchased for a limited time, until August 18. 'Weird Barbie' is sold as "someone who knows something about how to keep the weird", as indicated in her description, something that is clear just by taking a look at her outfit inspired by the one in the film. A fuchsia dress with puffed sleeves and snakeskin boots, as well as a disheveled short hair and marks on the face that suggest that too much has been played with it. The best thing is that it is articulate, so that it can make the spagat that McKinnon marked on the big screen. Its price is 56 euros and the shipping date could be delayed until May 31, 2024, perhaps because we are facing a future collector's item...

Rare Barbie doll by MattelMATTEL CREATIONS

A true marketing revolution

This adaptation is not the only one that Mattel has made of the characters of the film, in fact we can find Margot Robbie in her denim version, with the pink checkered dress (which Zara included in her collection) and dressed in sequins. RyanGosling's Ken is also not far behind and can be purchased with the skater set, cowboy and even with the fur coat he wears when he takes control of Barbieland. In addition to the dolls, the company offers the possibility of buying all kinds of 'merchandising' such as t-shirts, caps and the 'I am Kenough' sweatshirt with which Gosling starred in a fun moment that has also captivated much of the public.

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We can speak of a real marketing phenomenon because the products inspired by the film have not only come from the company itself, but various brands have joined with exclusive collections. From makeup and beauty products, to fashion items that came from the hand of firms such as NYX, MAC, Lefties and Primark, among others, and that soon sold out.

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