The worldwide cocaine trade can indeed be controlled out of prison, as Pablo Escobar once proved. But in the case of imprisonment in a US state prison, the chances of success are rather small. Maybe that's why Emma Coronel, wife of detained Mexican drug baron Joaquín Guzman, now wants to make fashion and money under her husband's name. After all, "El Chapo" ("The Short") is a world-famous brand, and the Escobar descendants, it has finally worked.

"I have a project for a fashion line, and I want to move my and Joaquín's style forward," Coronel said on Instagram news agency AFP. Much more than the name, the 29-year-old but does not seem to bring. Her approximately 100,000 followers asked her for ideas for the planned brand with the initials "JGL" (for Joaquín Guzmán Loera). Interested designers may like to contact their lawyers.

EPA / EFE

Emma Coronel, wife of "El Chapo"

"El Chapo" is currently awaiting sentencing after hearing his guilty verdict in a three-month mammoth crackdown on February 12. According to the New York prosecutor, he and his Sinaloa cartel between 1989 and 2014 have smuggled nearly 155 tons of cocaine and large quantities of other illegal drugs into the United States. Not accused were the countless deaths in Mexico's drug war. At times, there were 68 murders a day.

The most powerful drug organization in the world

The intelligence services called Guzman's Cartel the most powerful drug organization in the world in 2010. "El Chapo" escaped several times under questionable circumstances from Mexican high-security prisons. The business magazine "Forbes" led him in 2009 to place 41 of the most powerful people in the world, before the then French President Nicolas Sarkozy and Steve Jobs.

In fact, "El Chapo" also has some fashion relevance. A shirt he wore during a 2016 meeting with actor Sean Penn (which ultimately did him harm) became a bestseller for Losabas-based fashion company Barabas. It has since been marketed as the "El Chapo" shirt. In addition to colorful shirts, Guzman often wore baseball caps and sneakers. At least that's what the few photos that show him freedom suggest. His wife was mostly in black during the trial: tight pants, blazers and high heels.