Chinanews.com, January 1 (Zhongxin Financial Reporter Xie Yiguan) On January 15, the China Consumers Association and others released the hot spots of public opinion on consumer rights protection in the fourth quarter of 1.
Among them, consumers are dissatisfied with the "vulgarity" and "false price comparison" of live broadcast e-commerce, the flood of "shake" jump advertisements makes consumers unbearable, the variant "fresh lamp" has the hidden worry of "repeated prohibitions", the short video platform micro-short drama induces payment, college students "rectify" unreasonable tableware charges, and the "academic fraud" of Internet celebrity snacks causes consumers to "step on thunder" and other related cases involved in consumer rights protection issues are more prominent.
The report mentions that in the fourth quarter of 2023, consumers' bad experience in the e-commerce live broadcast room has attracted public attention. Some consumers said that some e-commerce anchors had vulgar content when they brought beauty products, which was disgusting, and some consumers even questioned the brand, saying "Don't you want the brand image?" In addition, some e-commerce anchors have "false price comparison" disputes, which are suspected of misleading consumption.
Public opinion believes that the improper behavior of the anchors and other staff in the live broadcast room reflects their disregard for protecting the legitimate rights and interests of consumers. In this regard, live-streaming e-commerce platforms should fulfill their responsibilities of self-purification and make full use of advanced technology to screen and block suspected fraudulent and vulgar live-streaming content. Regulatory departments should innovate regulatory methods and methods to promptly punish entities that violate laws and regulations. It is necessary to purify the e-commerce live broadcast ecology, so that consumers can consume rationally in an honest environment and not be "harvested" by various routines.
In addition, during the "Double 2023" period in 11, the proliferation of "shake" jump advertisements has also aroused heated discussions among many netizens. Many netizens complained on social platforms that "the end of the Internet is to shake and jump to the shopping platform" and "all roads lead to e-commerce". When you open an app, you will jump to another shopping app if you don't pay attention, causing netizens to be "extremely careful, for fear of hand tremors". According to a survey by the Jiangsu Provincial Consumer Protection Commission, nine out of ten voters are disgusted with "shake it" jump ads, believing that this feature violates their rights.
Public opinion believes that enterprises should adopt a variety of means to "drain traffic", which needs to be based on respect for consumer rights and interests, fully absorb consumer feedback, and take measures such as adjusting the trigger parameters of "shake" advertisements to improve the service experience, rather than arbitrarily or even taking infringing means to attract consumer disgust. Mobile phone manufacturers should also take relevant measures to ensure that users can turn off the corresponding permissions for specific apps and respond to consumer expectations.
In December 2023, topics related to "Mom and Dad Addictive Micro Short Dramas" also sparked heated public opinion. The report mentions that at present, many video platforms have launched a large number of micro-short drama videos, some of which need to recharge platform members or pay to purchase episodes to watch all the content, and some micro-short drama video content has problems such as inducing consumption, resulting in many middle-aged and elderly consumers encountering infringement. According to the bills posted by netizens on social platforms, the parents' orders for micro-short dramas range from thousands of yuan to tens of thousands of yuan, and many of them are automatically deducted.
Public opinion calls for the continuous expansion of the micro-short drama market, and relevant departments need to formulate more detailed specifications to purify the industry ecology, and film and television practitioners and platform parties should also promote the high-quality development of the micro-short drama industry with a sense of responsibility. (ENDS)