Netizens are hotly discussing the opening of ski resorts in many places——
Ice and snow economy releases the "heat effect" of development
Another ice and snow season is coming, and recently, major ski resorts have opened to welcome guests, and the popularity of ice and snow sports has been rising. At the same time, all localities continue to expand the ice and snow economic chain of "sports + cultural tourism + consumption", and the ice and snow economy continues to heat up. Netizens left a message commenting: "The ice and snow activities are wonderful, and the ice and snow economy has accelerated the release of the 'heat effect' of development." ”
The ski tour begins
In winter, tourists are on a skiing trip. According to People's Daily Online, ski resorts in Xinjiang, Heilongjiang, Jilin, Hebei and other places have opened their boards to welcome the first batch of ski tourists. The industry expects that in the 2023-2024 snow season, the domestic ski tour market will usher in a strong recovery.
Recently, Taiwu Ski Town, Chongli District, Zhangjiakou City, Hebei Province was crowded with people, and ski enthusiasts from all over the country wore handsome snow clothes, pedaled snowboards, galloped down the snow track, and enjoyed the wind and snow world.
In a report by Xinhua News Agency, Zou Zhongqiao, deputy general manager of Chongli Fulong Ski Resort, said that judging from the pre-sale of business reservations and consultations, it is expected that the number of skiers entering the new snow season will exceed 60,<>. In order to provide tourists with a better ice and snow sports experience, the ski resort has made great efforts in service details, "On the same slope, we deliberately create snow with different degrees of softness and hardness to provide tourists with a differentiated ski experience. In addition to the regular slopes, there are a variety of slopes such as ski terrain parks, chase trails, and competitive slopes to enrich the fun of skiing. ”
Giant cakes, enthusiastic musicians, exquisite dinners, the opening event of Chongli Wanlong Ski Resort held not long ago was very lively. For many experienced skiers, the thrilling snow course in the woods is unique and attractive. According to reports, this year, in order to meet the experience needs of novice skiers, Wanlong Ski Resort has added a number of low-difficulty forest and wild snow routes on the original basis. There are also 7 spots suitable for tourists to take pictures, which are convenient for tourists to "check in" and take a commemorative photo.
In Liaoning Province, with the recent snowfall, various ski resorts have opened to welcome guests. According to CCTV, in order to attract more people to participate in ice and snow sports, this year, various ice and snow venues in Liaoning Province have carried out a series of renovation and upgrading of existing facilities. Zhang Zhenyu, the person in charge of a ski resort in Shenyang, said that the visitor center has increased from 2000,18000 square meters to 3000,1 square meters, and can accommodate <>,<> tourists before, but now it can accommodate <>,<> people. Niu Kaidi, an ice and snow sports enthusiast, said: "Compared with last year, the opening time of each ski resort this year has been advanced, which is a particularly good thing for us ski enthusiasts. In addition, many slopes have been added this year, whether it is slope adjustment, vertical drop change, or cable car transformation, the overall skiing experience has been greatly improved. While we ice and snow sports enthusiasts feel happy, we also hope that more people can go out of their homes and come to the snow resort to enjoy ice and snow sports. ”
In Jilin Province, on November 11, Changchun Dingshan Ski Resort and Miaoxiangshan Hot Spring Ski Resort took the lead in opening. According to Jilin Daily, Tianding Mountain Ski Resort has opened 11 ski trails, 3 ropeway, and 1 magic carpets. "This year's start started earlier than last year, and our skiing group started to get excited a week ago, and all kinds of reservations were prepared." On the first day of the opening of Tianding Mountain Ski Resort, Miss Han made an appointment with her friends to achieve this year's "first slide". "From the first snowfall, we couldn't stop wanting to ski."
"More than 2700,3200 people were received on the first day of the opening, and more than <>,<> people on the second day..."
In Beijing, according to the Beijing Daily client, on November 11, Vanke Shijinglong Ski Resort ushered in the first run, and more than 18,1000 ski enthusiasts walked into the ski resort to enjoy the unique charm of ice and snow sports. "The long-awaited opening board is finally here, and I specially asked a friend to come to Yanqing from Chaoyang early in the morning, just to catch up with this wave of first skating." Citizen Han Rui said.
At the same time, with the completion of high-quality ski resorts in the south, the popularity of local ice and snow tourism is also growing rapidly.
At the Chengdu Hot Snow Miracle Ski Resort in Dujiangyan City, Sichuan Province, the moment the door opened, a pure white ice and snow world immediately appeared in front of you, followed by a sudden drop in temperature. The romantic pink peach forest and the snow scenery complement each other, and the super long snow slide, polar snow house, children's seesaw, gyro chair, snowdrift and other snow entertainment projects are dizzying. According to Chengdu Daily, Chengdu Hot Snow Miracle has 8,08 square meters of snow area, 7 ski tracks of different levels, 2 terrain parks and more than 10 snow entertainment projects, which can allow more people to enjoy the joy of ice and snow.
The ice and snow economy is heating up
At the same time as skiing is hot, all localities are constantly expanding the ice and snow economic chain of "sports + cultural tourism + consumption", and ice and snow products are more colorful.
In the Altay region of Xinjiang Uygur Autonomous Region, Keketuohai International Ski Resort has attracted more than 10,1 skiers since its opening on October 10. In the Inner Mongolia Autonomous Region, ski resorts in Hohhot have added experiential activities for different age groups, attracting more young people to participate.
Heilongjiang Province has abundant ice and snow resources, and has been striving to promote the development of the whole industry chain of ice and snow sports, ice and snow culture, ice and snow equipment, and ice and snow tourism for many years. According to China.com, in the new ice and snow season, Heilongjiang has prepared a sumptuous "feast" of ice and snow tours. Li Ren, deputy director of the Harbin Municipal Bureau of Culture, Radio, Television and Tourism, introduced that Harbin will take "ice and snow +" as the core element to launch 10 ice and snow experience products such as Harbin Ice and Snow World, Yabuli Alpine Skiing, and Songhuajiang Ice and Snow Carnival, and carry out more than 40 activities such as the 100th China Harbin International Ice and Snow Festival, Ice Mining Festival, Ice and Snow Tourism Forum, and Ice and Snow Food Festival.
With the continuous rise of ice and snow heat, this snow season, in addition to upgrading the infrastructure, the major ski resorts in Chongli, Hebei Province have enriched their business formats, introduced many brands such as catering and retail, and expanded the consumption choices of tourists. "In addition to continuing to upgrade ski slopes, terrain parks, lights and other ski facilities, we have also introduced more commercial brands to create diversified leisure scenes such as parent-child ice and snow parks, electronic music festivals, and craft beer parties, aiming to build a 24-hour diversified ski resort life experience for tourists." Ren Xiaoqiang, manager of the market center of Chongli Taiwu Ski Town, said.
The role of sports events in stimulating public ice and snow tourism should not be underestimated. According to Xinhua News Agency, in the 2023-2024 snow season, Chongli will host high-level events at home and abroad, such as the FIS Halfpipe World Cup, Alpine Skiing Far East Cup, and the <>th National Winter Games Ski Jumping and Nordic Combined. Taking advantage of the opportunity of holding international and domestic high-level competitions, Chongli will continue to enrich the existing ski resort tourism format. Cultural and tourism activities such as the Ice and Snow Carnival, Happy Ice and Snow Season, Chongli Circus, talk shows, puppet shows, and musicals will also be staged in major snow resorts in turn, realizing diversified development of vacation, amusement, and leisure.
In addition to traditional ice and snow projects, many places have also adapted measures to local conditions, and actively developed new products and one-stop services with major airlines, travel agencies, and Internet platforms, including extreme cold challenges, rime rafting, deer hunting in snow valleys, snow hot pot and other new ways to play have also ignited the enthusiasm of tourists.
The booming ice and snow economy has ushered in a diversified business upgrade, extending to the fields of ice and snow equipment manufacturing and intelligent services, giving birth to a number of innovative enterprises focusing on ice and snow equipment manufacturing. Self-developed high-tech skates, warm self-heating equipment, virtual simulation ski equipment... Innovative equipment can not only serve ice and snow sports, but also bring ice and snow experience to thousands of households.
According to Xinhua News Agency, in the production workshop of Changchun Bainingdun Sporting Goods Equipment Co., Ltd., high-end skates, roller skates, skis, ice and snow sports helmets and other products are neatly arranged, waiting to leave the factory, and its products such as skate shoes and anti-cut clothing have reached the international leading level. Wang Yang, the founder of the company, said: "The ice and snow sports and equipment manufacturing industry is developing rapidly, and in the wave of industry upgrading, the ice city is poised to meet the next take-off." ”
For the rapid development of the ice and snow industry, netizen "Engine" left a message: "Strengthen the development of the ice and snow industry, so that 'cold resources' burst out of 'hot vitality'." Netizens left a message "for a while" saying: "Promote the development of the ice and snow industry, and make 'cold' ice and snow a 'hot' fashion for the whole people." Netizen "Lina" left a message: "Make full use of ice and snow resources to build a modern ice and snow economic system." ”
Preferential policies to help
With the significant increase in the number of ice and snow travelers and tourism consumption, various localities have actively introduced preferential policies, and the entire ice and snow tourism industry chain has worked overtime to meet the coming tourism peak.
According to People's Daily Online, in order to continue to expand the brand influence of ice and snow tourism, the Altay region of Xinjiang Uygur Autonomous Region has continuously cultivated key leading enterprises, gradually improved the basic supporting facilities of Jiangjun Mountain, Keketuohai and Jikepulin International Ski Resort, built more than 2000,2023 hotels and characteristic homestays, and continuously weaved a network of service-oriented sites such as gas stations, charging piles and parking lots, further improving the winter tourism reception capacity and providing tourists with more comprehensive tourism services. In this year's snow season, during the "2024-<> Happy Ice and Snow Tourism Season" event, the Altay region launched the "Thai Travel Pass Sliding Card", which allows tourists to ski through the ski resorts such as General Mountain, Keketuohai, and Jikepulin, and link the resources of inter-regional ski resorts.
Cheng Yunjing, director of the Altay Municipal Bureau of Culture and Tourism, introduced that in the 2023-2024 snow season, 6 star-rated hotels will be completed and opened in Altay City.
According to China.com, in order to promote the high-quality and rapid development of Jilin's ice and snow industry and activate the consumption vitality of the ice and snow industry market, on November 11, the "10-2023 New Snow Season Jilin Province Ice and Snow Policy" was released, which formulated and introduced 2024 preferential policies in 3 aspects from the aspects of consumption vouchers, through trains, routes, project investment, loan interest discounts, etc. Jilin Province has also issued a number of preferential policies to help the ice and snow market. In addition to the issuance of 11 million yuan of ice and snow consumption vouchers, a total of 3000 million yuan of ice and snow transportation subsidies will be set up in ice and snow transportation to facilitate tourists and reduce travel costs.
According to the People's Daily Online, in order to further optimize the supply of ice and snow tourism products and improve the quality of tourism services, Heilongjiang Province began to carry out the "11-day action" of winter ice and snow tourism in the province from November 8, and launched 60 specific measures, mainly focusing on the whole industrial chain of "food, housing, travel, travel, shopping and entertainment", from the supply side of ice and snow tourism product optimization, tourism service quality improvement, tourism infrastructure upgrading, market operation and guarantee mechanism improvement, tourism development environment improvement, etc., to build a multi-level, diversified, Multi-format winter tourism industry system.
"There is a lot of room for growth in the demand for high-quality and diversified ice and snow consumption." In a report by Xinhua News Agency, Xu Hongcai, deputy director of the Economic Policy Committee of the Chinese Society for Policy Sciences, said that many regions have promoted the deep integration and development of related industries and the ice and snow economy, and there is great potential for integrated development of "ice and snow + sports" events, tourism, culture and folk customs, science and technology manufacturing, and health and elderly care. (People's Daily overseas edition reporter Ye Xiaonan)