Liuzhou, September 9 (ZXS) -- Topic: Snail powder mooncakes "out of the circle" cross-border cuisine has become the "new favorite" of Chinese young people
Written by Lin Xin
When snail flour meets mooncakes, wine meets coffee... Gourmet products continue to cross the border "group CP" (pairing) to become the "traffic password", favored by Chinese young people.
Approaching the Mid-Autumn Festival, Liuzhou City, Guangxi, the "hometown" of snail powder, launched a variety of snail powder mooncakes. Cut open the mooncake, and a unique sour and refreshing smell of snail powder comes to the nose. The mooncake "belly" is rich in fillings, including snail shoots, snail meat, capers and other snail powder ingredients.
In one bite, the spicy and sour snail powder and mooncakes are perfectly integrated, which makes the "post-95" Peng Xiang, who is willing to taste early, can't stop. He said: "After eating mooncakes for so many years, snail powder mooncakes are the first time I have tried them. The taste is not bad, there is the sour and refreshing of the powder. ”
On September 9th, a snail flour enterprise in Liuzhou City, Guangxi Province joined hands with a cake factory to create snail flour five-kernel char siu mooncakes across borders. Liuzhou snail powder, a snack known for its smell, is combined with traditional mooncakes, and snail powder fillings such as sour shoots, capers, and snail meat are packed into mooncakes to attract young diners. The picture shows workers displaying snail powder mooncakes. Photo by Lin Xin
Aiming at this business opportunity, a snail flour enterprise in Liuzhou City and a bakery joined hands to create snail flour five-kernel mooncakes. Zhang Xiaoxian, founder of Haohuan Luo, introduced that the matching ratio of this snail powder mooncake has been adjusted several times in the past month, and finally the sourness and spiciness of the mooncake and the flavor of snail powder have been adjusted to meet the taste of young people.
"This snail powder mooncake is sold online through live streaming and online influencers, specializing in the young group market." Zhang Xiaoxian said that within a week of its launch, the mooncake received thousands of pre-orders and attracted the attention of many young people on social media.
Wang Tongxue, a "post-90s" in Guangxi, was attracted by this unique taste and ordered a box of snail powder mooncakes to send to friends in Gansu. He said: "The Mid-Autumn Festival is coming, I want to send mooncakes with Guangxi characteristics to my friends, and I am looking forward to the taste of snail powder mooncakes." ”
"As soon as the sauce latte was launched, the circle of friends brushed the screen, and I also checked in with a mentality of early adopters, and I also wanted to try the snail powder mooncake if I had the opportunity." "Post-95" Chen Jia said that cross-border food is not only to satisfy the appetite of young people, but more importantly, it has social attributes, which can make young people willing to try and share.
On September 9th, a snail flour enterprise in Liuzhou City, Guangxi Province joined hands with a cake factory to create snail flour five-kernel char siu mooncakes across borders. The picture shows workers placing snail powder mooncakes. Photo by Lin Xin
According to Cheng Hao, a post expert at the Liuzhou Snail Powder Engineering Technology Research Center in Guangxi, cross-border cuisine is not simply "1+1 is greater than 2". He said that "snail powder" has become a popular symbol, and snail powder mooncakes capture the curiosity and early adopters of young people; "Sauce Latte" allows audiences to taste products with unique taste and memory properties, and spontaneously spread them on online social media.
Lu Wei, assistant professor of marketing at China Europe International Business School, told China News Agency that brands can attract more attention through joint customer acquisition and conversion, so as to achieve the ultimate goal of improving corporate efficiency. But he stressed that there must be follow-up after the "eyeballs" to maintain interaction with consumers and continue to attract and retain consumers. (End)