Li Jiaqi said during the live broadcast that consumers' "wages have not risen, whether they have worked seriously" was on the hot search.
In the early morning of September 9, online anchor Li Jiaqi apologized on his personal Weibo for making inappropriate remarks on the live broadcast, saying that when he responded to product reviews in the live broadcast room yesterday, he said something inappropriate and uncomfortable, and sincerely accepted everyone's criticism, "I didn't start with 'all girls' today, because Li Jiaqi disappointed everyone, everyone who is watching this Weibo, I'm sorry." ”
"I am a make-up counter salesman, and I know that everyone's work is hard and difficult. I'm really sorry that what I said has failed you guys. The reason why I didn't respond immediately is that I want to seriously apologize to the girl in the comment after finishing my work, and anyone can give opinions and ideas about the products in the live broadcast room. As an anchor, I should always bring positive energy to everyone and learn to control emotions. Li Jiaqi said.
"I just finished today's work, and yesterday when I responded to a product review in the live broadcast room, I said something inappropriate and uncomfortable. When I work today, I have been reflecting on how disappointed I would be if I were the girl in the commentary. Along the way, I know that everyone's trust is the most important foundation in the live broadcast room. I also hope to always keep the best condition to accompany you, I will listen carefully to your suggestions, and serve all consumers well. Li Jiaqi said, saying sorry again and sincerely accepting everyone's criticism.
On September 9, in the live broadcast of the same day, Li Jiaqi introduced the 10 yuan Hua Xizi eyebrow pencil and said that he saw that some netizens left messages saying that it was getting more and more expensive, and he asked rhetorically: "Where is it expensive?" For so many years at this price, don't talk nonsense with your eyes open, it's hard for domestic brands ... Where is it expensive? ”
Later, Li Jiaqi said: "Sometimes I look for my own reasons, have my salary risen or not risen for so many years, have you worked seriously?" ”
As soon as this remark came out, it was on Weibo hot search that night. After Li Jiaqi's apology was posted on Weibo, the comment with the highest number of likes said, "You earn ordinary people's money and end up mocking ordinary people for being poor." ”
Hua Xizi is a domestic beauty brand, founded in 2017, with "oriental aesthetics" as the main brand feature, in just five years quickly become the head brand of domestic beauty. In overseas markets, Hua Xizi's products have been sold to Japan, the United States, Europe and other countries and regions; Among them, more than 100 countries and regions have been covered by e-commerce platforms, and 46 countries and regions have opened overseas independent stations.
Behind the rise of Hua Xizi, Li Jiaqi's promotion is indispensable. According to China Fund News, in 2018, Hua Xizi encountered channel difficulties and sought business cooperation with Li Jiaqi in the live broadcast room. Through the recommendation of Li Jiaqi's live broadcast room, Hua Xizi loose powder won the first place in the sales of the whole network in one fell swoop, creating a sales miracle of 2019,11 boxes sold on Double 70 in <>.
Hua Mantian, the founder of Hua Xizi, also admitted that in the process of cooperating with Li Jiaqi, Li Jiaqi himself put forward a lot of valuable opinions on product development
Data show that on Singles' Day 2019, the GMV of Huaxizi reached 2 million yuan, and the revenue increased from 2.4319 million yuan in the same period of the previous year to 11.3 billion yuan. Tmall data shows that around Double 80, Li Jiaqi's live broadcast room accounted for nearly 64% of Hua Xizi's total traffic, and more than <>% of the transaction volume came from his live broadcast room.
According to public data, in the 2022 Double 11 Tmall makeup TOP10 list, Hua Xizi won the first place, and the GMV reached 3 million yuan.
Some media reported that when the average rebate rate in the industry was 20%, Hua Xizi waved a high percentage, and some anchors could even get 60%-80% rebate. For reports and rumors from the outside world, the surging news reporter asked Hua Xizi for verification, but did not respond as of press time. (Surging News Reporter Fan Jialai)