Sometimes, you can experience the world inside that famous painting that everyone knows. At other times, he becomes a character in a mystery drama that unravels a murder case ... Immersive = immersive events and facilities that allow you to experience as if you were in a dream are now appearing one after another.
Immersive = "Immersive"
Immersive is an English word that means "immersion."
By utilizing advanced digital technology, it is attracting attention for its ability to create an experience that makes you feel as if you have entered the world of pictures and stories, and it has recently been adopted as a new experience-based service at art exhibitions and amusement parks.
Among them, commercial facilities in Fukuoka City use projection mapping to hold art exhibitions to let people enjoy the experience of immersing themselves in famous paintings, and they are crowded with young women and couples.
It's like being in a masterpiece...
Here, about 80 images, including works by French master Claude Monet, a leading Impressionist painter, such as "Water Lilies," are projected on the walls and floor, along with music and lighting.
Visitors will feel as if they are in a painting, taking pictures or sitting on cushions and chatting with friends.
When I asked people who experienced it what they thought...
Female in her 20s: "I don't usually go to museums, but it was very fun because it was beautiful and had a different view of the world."
Art Exhibition Organizer Fukuoka SoftBank HAWKS Public Relations Miho Tanaka
Miho Tanaka of the Fukuoka SoftBank HAWKS, which organizes the art exhibition, says, "People who have never been interested in art before are interested in it, but I think it is a museum that brings out their own sensibilities because they can see paintings from a different perspective using the latest technology."
A restaurant becomes the setting for a mystery drama!
On the other hand, at an amusement park in Tokorozawa City, Saitama Prefecture, restaurants that incorporate immersive have appeared since May.
The restaurant is a recreation of a dining car, and begins a mystery drama that unravels a murder that occurred on the train while the customers were enjoying their meal.
Guests are spoken to by characters in the play and suspected after the incident.
In addition, as the story unfolds, the images and lighting on the train windows change realistically, allowing customers to experience the feeling of being involved in an incident as one of the characters.
A woman who visited the restaurant said, "I was really fascinated by the fact that I felt like I had become a character in the theater."
This kind of hands-on theater is called "immersive theater" and is becoming popular on Broadway in New York and overseas.
Companies that operate amusement parks want to use these performances as a new way to attract customers.
Seibuen Yuenchi operating company Ari Takahashi Manager
Ari Takahashi, manager of Seibuen Yuenchi's operating company, says, "Instead of everyone having the same experience at the same time, each person can have a different experience.
Expert: "Utilization of the latest technology is the key to growth"
Experts familiar with the entertainment industry believe that the use of the latest technologies, such as "immersive", will be key to the growth of the market.
Professor Kenji Chatan of the Toranomon Graduate School of Kanazawa Institute of Technology says, "Technological advances over the past few years, including immersive, have had a significant impact on the entertainment industry, and the scale of the industry will continue to expand in the future."
"VR = virtual reality and AR = augmented reality, as well as technologies that reproduce touch and feel, 3D projection mapping, and other technologies have made it possible to create experiences that stimulate human sensibilities. I pointed out.
He continued, "Until now, Japan content has been developed only in the domestic market, but in the face of population decline, the industry itself will shrink unless overseas markets are developed Japan.