Multi-sector: By 2035, the comprehensive strength of Chinese brands will enter the forefront of brand power

　　China News Service, August 25. According to the website of the National Development and Reform Commission on the 25th, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, the State-owned Assets Supervision and Administration Commission of the State Council, the State Administration for Market Regulation, and the State Intellectual Property Office recently released Guiding Opinions on Promoting Brand Building in the New Era.

　　Among them, the development goals are clear. By 2025, brand building will take initial effect, and the leading role of brands in industrial upgrading, regional economic development, and the creation of first-class enterprises will become more prominent. Basically, a brand with distinct layers, complementary advantages, and significantly enhanced influence and innovation will be formed. System, brand building promotion mechanism and support system are more perfect, cultivate a group of first-class brand enterprises with scientific and standardized brand management and continuous improvement of competitiveness, and form a group of industrial brands and regional brands with great influence and strong driving effect, and Chinese brands are shared by the world. Significant results have been achieved, and the people's satisfaction with Chinese brands has been further improved.

　　By 2035, brand building will achieve remarkable results, Chinese brands will become a strong support for promoting high-quality development and creating a high-quality life, and a group of enterprise brands, industrial brands and regional brands with excellent quality, obvious advantages and independent intellectual property rights will be formed, and the layout is reasonable. , A competitive and dynamic brand system has been fully formed, the comprehensive strength of Chinese brands has entered the forefront of brand power, and brand building has continued to meet the growing needs of the people for a better life.

(Zhongxin Finance)

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