The re:Store network intends to change the concept of stores
9/14/2023, 10:24:00 AM
Highlights: The chain of hardware and electronics stores re: Store, which is part of the Inventive Retail Group, has decided to update the concept and corporate identity. In July last year, the re:Store chain of stores began selling Apple equipment, which was imported under the parallel import scheme. It is noted that the updates will affect the logo of the network, the design of shop windows, as well as the formats of displaying goods. In addition, the name of the chain will change to restore:.
The chain of hardware and electronics stores re: Store, which is part of the Inventive Retail Group, has decided to update the concept and corporate identity, said Tikhon Smykov, president of Inventive Retail Group.
As Smykov noted, the chain intends to change the strategy of its stores.
He clarified that the company intends to build an updated retail network.
"We hope that we are more than a device store, we hope that we are a window into the world of technology," TASS quoted him as saying.
It is noted that the updates will affect the logo of the network, the design of shop windows, as well as the formats of displaying goods.
In addition, the name of re:Store will change to restore:.
In July last year, the re:Store chain of stores began selling Apple equipment, which was imported under the parallel import scheme.