Lots of people don’t bother to invest enough time and thought in the ideation process when it comes to designing a badge for their upcoming event. But if you want to demonstrate your professionalism and deliver the best possible experience to your guests, it’s definitely not the way to go.
An efficient badge design can go a long way toward helping you raise your brand awareness, boost your attendees’ confidence, woo more potential customers, increase sales, and much more. So, designing a badge isn’t something you want to approach lightly.
It might not be easy to come up with an original and well-structured design for your badge, especially, if you’re new to graphic design. Still, with some simple rules in mind, you can create a coherent and visually appealing product that won’t go unnoticed by your guests.
Be Original
Today, it’s easier than ever to find a badge template online and use it for your own purposes. Still, out-of-the-box designs might not be the best option if you want to stand out from the crowd. Using templates can be a great idea, though, provided you can customize it properly. This way, you can create a truly effective design within a relatively short time frame. If you’re on the lookout for an easy-to-use graphic design tool that can help you with it, try a badge creator by VistaCreate.
Be Wise with Colors
Technically, you can choose any colors for your badge design, as long as they remain in line with your brand colors or signature images. It’s very important that your badge design evoke strong associations with your brand or certain product in the public. For this, opt for the palette that is identical or closely matches your brand aesthetic.
Another important aspect you should keep in mind is visibility. So, be careful when choosing the background for your badge. Make sure that your text is easily readable and visible by viewers when placed against your chosen background. Also, try your best to maintain aesthetic coherence and clarity of your design.
If you’re not sure as to whether or not your chosen color combination is up to par, ask some people to check it out and share their opinion. You can also go minimalist and opt for classic color schemes and combinations.
Proofread
You would be surprised to learn how many people actually don’t bother to proofread their designs for both visual mistakes and ordinary typos. And meanwhile, even a minor mistake in your badge might compromise your reputation and credibility as a brand owner. Once you make sure there are no visual inconsistencies, take care to go over your guests name. Wearing a badge with their name or company name misspelled is the last thing your attendee would want. Just to be on the safe side, it’s a good idea to have a batch of blank badges on hand. This way, you can always incorporate necessary corrections and print out a new badge for your guests in case of emergency.
Use Minimum Detail
You might want to pay tribute to your attendees by placing a variety of elements on their badges, e.g., their home flags, company logos, short bio, etc. And while it’s a good idea to personalize your badges, it shouldn’t go overboard filling them up with information. Keep your design simple. Refrain from using visually cluttering elements that might get in the way of readability and overall visual aesthetics. There’s no need to mention your attendee’s roles, hobbies, or any other biography information unless the situation calls for it.
Visual Appeal
Last but not least, ensure your badges are not only well-structured and visually coherent but also attractive. You can spruce up the overall design of your badge by adding some fun elements like icons, symbols, or relevant images. For any informal event, you can experiment with colors, forms, and fonts. This will help you set the right tone for the event and deliver an authentic and unforgettable experience to your guests.