China News Service, Beijing, June 22, Question: Let knowledge stand and make money

  Author Li Shilei

  "I like to sell books, I am selling ideals in the world."

  The knowledge-based delivery of new Internet celebrity Dong Yuhui is like a clear stream in the field of live broadcast e-commerce.

  There are Su Shi, Nietzsche, Shakespeare and Lao Zhuang, the wind passing through the canyon, the arctic light, the pretentiousness of Wen Qing and the warmth of humanity.

  5 million fans in 3 days, and sales exceeded 78 million yuan in 7 days, which proves the market's recognition.

  Fresh, interesting, without superficial memes, crude filters, but with connotative intelligence and profound knowledge.

  Every scene of live broadcast with goods not only completes commodity transactions, but also constitutes a cultural space in a broad sense.

  The rapid growth of live broadcast e-commerce is inseparable from the sinking market.

However, the anchor culture and goods-carrying culture that blindly cater to market tastes have gradually affected society in the form of subcultures.

  Markets that only sink and cannot improve are often faced with a future of deterioration and involution.

  The sudden popularity of Dong Yuhui's live streaming shows that the demand for market upgrades has emerged.

  Or, let's zoom in a little bit, are people getting tired of the anti-intellectual, vulgar, and mediocre routines and performances that fill mobile phone screens and cultural spaces?

  Poems and poems, seamless bilingual switching, humor and chicken soup, and rice, steak and corn on the cob, Dong Yuhui's agricultural products are delivered live, and the taste of the literary, historical and philosophical salon is broadcast live.

  When the traps of consumerism and hedonism prevail, knowledge is more worthy of being displayed.

  Claiming to be a farmer's child, Dong Yuhui, an unemployed lecturer from New Oriental, won the first second half of his life with tenacity and hard work, just like his self-report in the live broadcast.

  Among the praise and praise, there were also some disturbing phenomena and doubting voices.

Some consumers have reported that the 6 yuan corn in Dong Yuhui's "Oriental Selection" live broadcast room is too expensive?

Consumers also posted photos of moldy peaches they bought home.

  Requirements represent public expectations, questioning gives room for improvement, properly responding to social expectations, and speaking with quality and service is the only way to achieve stability and long-term success.

  From a fresh hit to a solid business model, there is still a lot of work to be done.

We hope that Dong Yuhui can maintain the update of knowledge and stable output; more cultural anchors enter the sinking market of live broadcast and goods; the business model lit in the name of knowledge can grow healthily.

  We hope and believe that when life is the most difficult, Dong Yuhui and his colleagues have not been knocked down by life; when they become famous, they will not be lost under the benefits and halo, keep their backs straight, and use their knowledge to make money quickly earned.

  "This era should belong to the reader, because this is an era when knowledge has become more accessible than ever."