Wine tourism crisis: how La Rioja wineries deal with the impact of the coronavirus

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Go back to taste a wine with friends, to the open spaces of the vineyards, to explore its fields by bike or quad ... Go back to the cradle of wine in the

, in San Asensio;

to the tradition of the cubero in those of

or Ramón Bilbao, in Haro;

to the prestigious Campo Viejo, in Logroño;

to love enology in Alfaro;

to awaken the five senses on the

or to visit the

, located in the Vivanco family winery, in the charming town of

and with original pieces by

Tapiès or Juan Gris.

In short, to enjoy wine tourism again.

Therefore,

is the message of La Rioja for this year.

An invitation to visit this region full of

With it they want to attract all the people who enjoyed their wine and their vineyards before the pandemic.

And to dream

that the region usually receives each year.

Modernity and tradition

La Rioja is a place of centuries-old vines, with more than

) of Rioja in a territory of 5,000 square kilometers.

Here, the wine designs the landscape, with

, and the beat of the towns.

He is the one who combines the tradition of centuries with the modernity of our times and makes this autonomy the largest wine tourism focus in the country.

The presence of wine intoxicates the senses of the visitor.

And today more than ever the region consolidates and increases an experiential wine tourism with the Rioja Alta Wine Route and the Rioja Oriental Wine Route as backbones of its enotourism commitment.

Interior of the Muga winery, in Haro.

The tastings that are offered are

to meet the producer and his habitat, the journey of transformation of the grape from the vineyard, the link with the culture of the place to understand the region from its entrails.

neighborhoods in municipalities with a long wine-growing tradition, century-old wineries,

b

, museum wineries, or wineries surrendered to architecture.

Wine is part of culture, leisure, traditions and gastronomy.

Its citizens know it well.

You cannot understand the potatoes a la Riojana, the pochas with quails or the lamb chops with vine shoots without their irrigation.

In La Rioja you can enjoy the union of local products with the purest tradition under the protection of wine.

Stroll along Laurel de Logroño street with a multitude of bars with specialized tapas, visit the restaurants with one

in Logroño, Ezcaray and Daroca, savor the pinchos from Haro or the mushrooms from Pradejón.

Along with viticulture there is a deep-rooted fungiculture in the region, which the work of wine has inspired.

In

there are the main mushroom and mushroom wineries in the country.

The only place in Spain where they teach how to grow and select the best mushrooms that fill the traditional and modern dishes and skewers of all the country's kitchens.

Between charming towns

The

also wants to promote visits to the unforgettable towns that exist in La Rioja.

The medieval layout designs towns such as

.

In Enciso it is the footprints of the dinosaurs that mark its history.

A medicinal paradise defines the Termas de Arnedillo.

Dramatization in the Wine Train of La Rioja.

And the hundreds of houses excavated in Arnedo make it a small Cappadocia.

There,

with hollows that make up the hundreds of eyes of the

and where it is believed that the remains of one of the first monasteries in Spain are found.

Well, in this region are settled monasteries that tell the history of this country.

This is the case of the Suso and Yuso de

UNESCO World Heritage Site since December 4, 1997. The first words of Spanish are hidden in them.

In Nájera, its monastery welcomes the

.

And in that of Valvanera all the pilgrimages of the towns of the Community meet, in a majestic enclave, located in the

, so called because the springs that flow from the mountains.

In addition to its towns and monuments, La Rioja has beautiful natural landscapes such as the

, with its extensive forests of scots pine, rebollo oak and beech.

There are glacial formations known as holes, which are located at 2,000 meters of altitude.

In the valleys of

declared a Biosphere Reserve, canyons and open valleys alternate, bathed by romerales,

, holm oak, Pyrenean oak and beech forests.

Green Spain watered by the yellow and red of Rioja wine.

Its landscape full of valleys and mountains, dotted with vineyards.

And

full of bars, its people, its customs, and its gastronomy.

A land to be lived, tasted and savored.

For this reason, this year they invite you to

La Rioja.

According to the criteria of The Trust Project

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